Buy unique, specialty & rural products direct from makers like speciality foods, handicrafts, textiles, toys, jewelry, herbal products and many more..

Andhra Pradesh has a rich tradition in handicrafts, with techniques of craftsmanship handed down from generation to generation. SHGs supported by SERP produce a wide assortment of products that include Kondapalli toys, Atreyapuram Pootharekulu, Sarees from Dharmavaram, Mangalagiri and Uppada, Kalamkari paintings and Showpieces from Etikoppaka among others. In line with the vision of SERP to enable people to come out of poverty and stay out of poverty, the eMahila platform has been created to bring these products made SHG products online so that anyone across the nation can order these products from their phones, anytime, anywhere!

Products made by enterprising Women run SHGs across Andhra Pradesh can now be purchased through emahila app with the support of Society for Elimination of Rural Poverty, Kalgudi & Tata Trusts.

- Products are not run of the mill! every product tells a story that connects you to very nature of humanity.
- Makers that are trained on the job for ages and passionate in making them for you.
- Products are nostalgic, but our technology is best and latest for secure transactions.

e-powering DWCRA women to success
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